The New Google Local Search Display

In early August 2015, Google released a new local search display format that will have a major impact on local businesses. The update was not a change in local search ranking factors, but rather a change in the way local business information is displayed on the search engine results page (SERP).
In the past, Google displayed a variety of organic and local results. Typically, seven local results (the “7-Pack”) were shown, depending on the location and search inquiry. Following this recent update, however, we are now seeing only three local results (the “3-Pack” or “Snack Pack“).

Searchers do have the option to click for more results, but this additional step will likely have a negative impact on local businesses ranked in positions 4–7.
Another significant change is the increase in the number of ads showing above the fold on mobile results. While this doesn’t specifically apply to local mobile results, it’s sure to impact search visibility for local businesses by pushing the 3-pack below the

Search Engine Land Source

Gmail Ads: An Old Ad Type, But A New Addition To AdWords

Gmail Ads have been around for nearly two years now in one form or another, though they used to be known as Gmail Sponsored Promotions (GSPs) and existed within a unique advertising platform. As of earlier this month, however, Gmail Ads have been integrated into AdWords.
Though the experience for consumers remains unchanged, the switch from the original GSP platform to the AdWords interface has brought about some notable changes for advertisers. SEMs who are already familiar with AdWords may find it an easy and intuitive transition, while others may be scrambling to figure out how to manage their Gmail Ads within a new system.
In my column on Marketing Land today, I discuss what’s changed (and what hasn’t) with Gmail Ads as a result of the AdWords integration. You’ll also find a guide detailing how to set up this new ad type within the AdWords interface. Take a look:

Gmail Ads: What’s New (And Not New) With This Native Ad Type

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Search Engine Land Source

Search Engine Optimization Strategy Overview — Dallas SEO Geek

Search Engine Optimization Strategy Overview — Dallas SEO Geek

Does your website need a good overall SEO strategy? Many businesses get even the most basic pieces of a good quality search engine optimization strategy incorrect.

There are two major buckets that you can put all parts of SEO into – on page SEO and off page SEO.

Watch the above search engine optimization strategy video to learn more about how to build high quality high level SEO strategy for ranking your website on Google.

Marketing your website on Google and the other search engines through on page SEO and link building can provide your business with great results if you do your research.

Contact me today to learn how to build an effective SEO strategy for your business:

SEO videos that I mentioned in this video:

Panda and Penguin Google Penalties video:
Why SEO appears to be Chaotic:
Top 3 On Page SEO Factors:

More about the Dallas SEO Geek:

Dallas SEO Geek
14241 Dallas Parkway, Suite 650, Dallas, TX, 75254
(214) 504-3848

SearchCap: Google Manual Actions, SEO Disasters & RIP Dana Lookadoo

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.
From Search Engine Land:

SEO Disasters: Preventing The UnthinkableSep 18, 2015 by Mark Munroe
Is your site suffering from a sudden drop in traffic? Columnist Mark Munroe notes that most SEO issues are preventable and shares his process for keeping these issues at a minimum.

About To Launch A WordPress Site? Here’s What You Need To Know About SEOSep 18, 2015 by Neil Patel
WordPress can be a great choice for your new website, but it’s not search engine optimized right out of the box. Columnist Neil Patel explains how to lay the foundation for great SEO when choosing WordPress.

How Google Now, Siri & Cortana Predict What You WantSep 18, 2015 by Danny Sullivan
It’s like magic when your digital assistant has an answer before you think to search. Here’s how they understand your needs.

Google Says Repeated Violations Of Their Webmaster Guidelines Will

Search Engine Land Source

DuckDuckGo Is The Default Search Engine In New Adblock Browser

Today, privacy search engine DuckDuckGo announced it is the default search engine in Adblock Browser for iOS and Android devices.
In addition to being the default for the Adblock Browser, DuckDuckGo says it is working with the Electronic Frontier Foundation (EFF) on a new “Do Not Track” standard, and also has agreed to sign the “Acceptable Ads Manifesto” – an effort to promote non-intrusive ads – along with Reddit, Stack Exchange and Adblock Plus.
All three of these initiatives are in effort to reduce tracking across the Internet, which will reduce the ads following you around and more questionable issues like charging different prices to different people based on profiling.DuckDuckGo Blog
While ad-blocking has been available on Android phones for some time now, the issue has taken center stage with the release of Apple’s iOS 9 and its new content-blocking capabilities that make it easier to block cookies, images, resources and pop-ups on mobile devices.
You can read more on the

Search Engine Land Source

Google Snubs & Bing Embraces The 2015 Rugby World Cup

Photo from Rugby World Cup site.
Looking to get the latest information on the 2015 Rugby World Cup, which began today and runs through October? Don’t google it. Bing it — because Bing’s got scores, line-ups and information while Google has nothing.
Search for “rugby world cup” on Bing, and you get the latest scores of any matches:

That includes a link to the current standings. You can also click from the box to various days to see upcoming matches, along with Bing’s prediction of who will win:

Google has no special display like this. Google has done this type of thing for other national and international events, but rugby doesn’t appear to earn that respect.
Google earlier snubbed the FIFA Women’s World Cup in not providing a special display on desktop and iOS devices. Android users did get a special display. But for the Rugby World Cup, there’s not even anything special for Android.
Google’s also not giving the event a special doodle

Search Engine Land Source

What Is SEO | How To Search Engine Optimization

What Is SEO | How To Search Engine Optimization – What Is SEO | How To Search Engine Optimization

Today, 94% of consumers and businesses search the internet before buying a new product or service. They submit their keywords for search and get a list of relevant websites in return. People tend to visit websites that are at the top of these lists, because they appear to be more relevant to their search. Most find their competitors at the top of these lists.

Studies show that if your website is not at the top of these lists you’ll never reach your customers online. If you’ve ever wondered why your competitors rank is better than yours then know it’s because of a marketing technique called SEO.

SEO means search engine optimization. This technique helps your site rank higher than the millions of other sites in response to certain keywords when searched. The search engine system collects information about every page on the web and can help people find exactly what they are looking for.

When your page gets higher rankings it helps more people to find you. To get higher rankings your website must have all the ingredients that search engines are looking for. This is where SEO can help.

SEO looks for text, contents, links, page titles and other pieces of relevant information contained in the html code of your website. This way when someone searches for books, the search engine will narrow the results to show pages that contain the words searched for.

To get more business, your website has to be on the first page of all the major search engines for the specific keywords that are relevant to your potential customers. Without SEO, your site will never be found online by your customers.

In today’s competitive world, you need solid seo techniques to get your site to the top of search results. We are experts in SEO. We help businesses become more visible on the internet. visit our website to learn more about us. – What is SEO – How To Search Engine Optimization

Other Sites of Interest:

How Google Now, Siri & Cortana Predict What You Want

Google, Apple and Microsoft all have agents that want to be your personal assistant. But how well Google Now, Apple’s Siri and Microsoft’s Cortana can predict your needs depends on how much you want to share, how wedded to particular platforms you want to be and, in some cases, how much you actively want to help make those predictions happen.
Going Under-The-Hood
Ferreting out how these agents work is a challenge. The companies all have pages that describe Google Now, Apple Siri and Microsoft Cortana. But those are generally focused on what they can do, not how exactly they do it.
There are various help and privacy pages, but those aren’t always helpful. Google Now information is, in part, spread out across a page for the Google App for iOS and another area for Android. Cortana has a nice single page on privacy but still lacks specifics on some points. Apple’s privacy page notes that it doesn’t mine mail for ads, but neglects to

Search Engine Land Source

About To Launch A WordPress Site? Here’s What You Need To Know About SEO

WordPress is the most widely used content management system (CMS) in the world — roughly half of sites that use a CMS use WordPress.
There is good reason for WordPress’ popularity. It’s versatile, easy to use and highly customizable, due to the numerous plugins and themes available.
Many believe that using WordPress to host a site automatically guarantees good SEO. As the belief goes, all you need to do is start a WordPress site, and your SEO will take care of itself.
It doesn’t work that way. If you’re on the cusp of launching a new WordPress site, here’s what you need to know to maximize search engine visibility. My goal in this article is to provide several overarching strategies (rather than a technical how-to) that will improve your search potential.
1. WordPress Is Not An Automatic SEO Solution
First, let me reiterate the fact that WordPress is not an SEO silver bullet. The value of WordPress for SEO is that it is simple and intuitive. The platform

Search Engine Land Source