Google Snubs & Bing Embraces The 2015 Rugby World Cup

Photo from Rugby World Cup site.
Looking to get the latest information on the 2015 Rugby World Cup, which began today and runs through October? Don’t google it. Bing it — because Bing’s got scores, line-ups and information while Google has nothing.
Search for “rugby world cup” on Bing, and you get the latest scores of any matches:

That includes a link to the current standings. You can also click from the box to various days to see upcoming matches, along with Bing’s prediction of who will win:

Google has no special display like this. Google has done this type of thing for other national and international events, but rugby doesn’t appear to earn that respect.
Google earlier snubbed the FIFA Women’s World Cup in not providing a special display on desktop and iOS devices. Android users did get a special display. But for the Rugby World Cup, there’s not even anything special for Android.
Google’s also not giving the event a special doodle

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Are You Making These 5 Mistakes When Importing From AdWords To Bing Ads?

The “Import from Google AdWords” feature within Bing Ads has proven to be a blessing to many a time-crunched PPC practitioner. However, its simplicity belies the fact that there are a few additional optimizations — some unique to Bing Ads — that could help ensure you’re getting the most ROAS (return on ad spends) from your campaigns.
Taking just a little more time to make a few extra tweaks can be absolutely worth it — not just for your bottom line, but also to avoid costly errors.
Here are five common mistakes when porting campaigns over:
1. Assuming “Time of Day Targeting” Works the Same Way As On Google
On AdWords, dayparting is based solely on the time zone specified by the advertiser (and can’t be changed) when setting up the account. Bing Ads’ ad scheduling is based on the location of the person viewing your ad.
This means if you set up your campaign to serve ads from 9 a.m. to 5

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Bing Ads Shares Halloween Data For Advertisers: Search, CTR CPC Trends

Source: Microsoft internal data, all devices
Halloween is less than eight weeks away, and that means people are already starting to search for costumes and other ideas for October 31. Bing Ads has released new data on search performance around the holiday showing that searches — and ad impressions — increase steadily through September and October.
Looking at desktop ad click-through rates for searches on things like candy, decorations and parties, Bing Ads found that CTRs increased beginning the first week of October. The exception was for decorations, which saw CTRs peak that first week of October and then begin to decline thereafter.
On costume-related ads, CTRs typically topped out in the second week of October and continued to decline going into Halloween. Below are the stats for PCs and tablets, but the mobile numbers reflected a similar trend.

CPCs were fairly steady throughout the two-month lead-up to Halloween, the exceptions being in Decorations, which saw CPCs increase rather sharply in the two weeks ahead

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Bing Predictions Tackles The NFL, Likes The Broncos, Colts, Packers & Seahawks

Mat Hayward / Shutterstock.com
NFL fans in Denver, Indianapolis, Green Bay and Seattle might be happy to know that Bing’s prediction engine has slated their hometown teams as the top seeds in the AFC and NFC this coming season.
Those are some of the initial prognostications as Bing sets its prediction engine loose on pro football.
The playoff predictions are part of a weekly power rankings that Bing plans to publish each Tuesday at 12:00 PM PT. A search for “nfl playoff predictions” will bring up the most up-to-date predictions for the six teams in each conference that Bing thinks are on track to make the playoffs.
Those aren’t the only predictions Bing has planned for football season. There’ll be weekly game-by-game predictions that will show on searches for NFL team names, along with an explanation behind why Bing is making each game prediction. And Bing’s also going to try helping fantasy football players by predicting who the top

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Google Controls 65 Percent Of Search, Bing 33 Percent — [comScore]

In the simplest terms, the world of organic search is roughly two-thirds Google, one third Bing. Those are the July 2015 “powered by” numbers provided by comScore for the US search market.
In terms of non-network share, Bing saw a tiny 0.1 percent gain in July and so did Ask. Google was flat with 64 percent, unchanged for the past three months. Yet Google’s market share is down from 67.6 percent a year ago.

Together Bing and Yahoo combined in July for 33.1 percent market share. AOL will soon be a Bing-powered search property. If that were the case today, the share of Bing and Bing-powered searches would represent 34.3 percent of all query volume.
The post Google Controls 65 Percent Of Search, Bing 33 Percent — [comScore] appeared first on Search Engine Land.

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Major Billing Improvements & Consolidated Billing Arrive On Bing Ads

One of the larger problem areas that advertisers have wrestled with in Bing Ads was billing. This shouldn’t be such a struggle for advertisers, and after today, it won’t! Bing Ads has announced major changes to the way that billing (and accounts) work on Bing Ads.

The new features arriving in your Bing Ads account are:
Consistent Account Navigation
A standard complaint that is heard within Bing Ads is that the navigation can be confusing and performing even simple tasks like checking on account charges can be labored. 
The new changes will keep a consistent navigation on every Accounts & Billing tab, so users can toggle back between a specific account and their full campaign.
Toggleable Prepay & Postpay Options
Unlike Google, Bing still offers helpful payment options like pre & post pay. Now, agencies that are managing clients won’t be stuck making a choice that they’ll have to live with to perpetuity.

Agencies will have the ability to switch their billing to the format

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Is Bing Trolling Google & Alphabet With ABC.WTF Redirect?

Google’s big restructuring/name change news today has many people scratching their heads.
And perhaps the perfect reaction to the confusion came from Bing … well, perhaps it came from Bing.
The ABC.WTF domain now redirects to the Microsoft search engine.
Zing! Bing!
So is Microsoft officially having fun at Google’s expense? We emailed Microsoft to ask and will update if we hear back. The domain registration listing is private but the IP address points to the Microsoft Corporation in Redmond, Washington.
Meanwhile, if you want more clarity about the Google to Alphabet changes, look no further than Danny Sullivan’s post on Marketing Land: Meet Alphabet, The New Conglomerate Absorbing Google That’s Run By Larry Page & Sergey Brin
Because it’s the Internet, the news has also launched a litany of one liners. You can check out some of the best of those on Twitter, also on Marketing Land: Twitter Takes On Google’s Alphabet: Today’s Best Tweets So Far
The post Is Bing Trolling Google

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With Windows 10, Bing Ads Anticipates 10 To 15 Percent More Search Volume By September

With Wednesday’s launch of Windows 10, Bing Ads General Manager David Pann has outlined the benefits advertisers should expect to reap from the ways in which search is woven into the new operating system in a new blog post. Overall, Pann’s message is that Bing Ads advertisers should see lots of opportunity for more search volume as adoption of Windows 10 spreads. Here’s why.
More Volume From New And Current Users
“We’re estimating query volume gains from 10 to 15 percent as early as September — not only from new users, but from existing Bing users who will now use Bing more frequently.”
Because Windows 10 makes search a much more integral aspect of the user experience — and without a doubt, it does — performing regular searches will feel more intuitive. In Windows 10, users don’t have to launch an app or browser to access Bing or Cortana. Instead, they can use a task bar to speak or type Web searches.

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US Desktop Search Rankings Hold Steady; Google Maintains 64% Share

For the second consecutive month, there was little change in comScore’s US desktop search engine rankings. Google, still the overwhelming leader with 64% of the share of the market, and Ask, with less than 2% share, each lost 1/10 of a percentage point between May and June.
Microsoft Bing (20.3%), Yahoo (12.7%) and AOL (1.2%) all showed no monthly change in the rankings, which measure explicit core searches.

ComScore reported 17.5 billion explicit core searches were conducted in June in the US, down from 18.2 billion in May. Google’s total was 11.2 billion. Bing had 3.6 billion, followed by Yahoo with 2.2 billion, Ask Network with 301 million and AOL with 202 million.
The post US Desktop Search Rankings Hold Steady; Google Maintains 64% Share appeared first on Search Engine Land.

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US Paid Search Growing But At Slower Rate, Google Brand CPCs Surge [Report]

Source: Merkle RKG
Search ad spend growth slowed in the US, rising 14 percent year-over-year in Q2 for Merkle RKG’s predominantly large retail clients. The firm’s latest Digital Marketing Report says that higher CPCs hindered click growth for the quarter as advertisers aimed to maintain efficiencies in their search programs.
Clicks rose just 3 percent in Q2, down 14 percent from the prior year. CPCs climbed again, rising 11 percent year-over-year in Q2.
Tablet click growth slowed to an increase of just 1 percent, while phone click volume rose 35 percent year-over-year. Overall, tablets and phones generated 41 percent of search ad clicks and accounted for 31 percent of spend.
Phone revenue-per-click is slowly improving. In Q2, RPC for phones was 58 percent lower than on desktop, compared to 66 percent a year ago.
Google: Growth Slowing; Steep Rise In Brand CPCs
Google’s share of the paid search market among Merkle RKG clients fell from the previous year but remained steady from Q1. The year-over-year decline is in

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