SearchCap: Google Manual Actions, SEO Disasters & RIP Dana Lookadoo

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.
From Search Engine Land:

SEO Disasters: Preventing The UnthinkableSep 18, 2015 by Mark Munroe
Is your site suffering from a sudden drop in traffic? Columnist Mark Munroe notes that most SEO issues are preventable and shares his process for keeping these issues at a minimum.

About To Launch A WordPress Site? Here’s What You Need To Know About SEOSep 18, 2015 by Neil Patel
WordPress can be a great choice for your new website, but it’s not search engine optimized right out of the box. Columnist Neil Patel explains how to lay the foundation for great SEO when choosing WordPress.

How Google Now, Siri & Cortana Predict What You WantSep 18, 2015 by Danny Sullivan
It’s like magic when your digital assistant has an answer before you think to search. Here’s how they understand your needs.

Google Says Repeated Violations Of Their Webmaster Guidelines Will

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SearchCap: “The Martian” On Bing Maps, Common Adwords Mistakes & Super Mario Google Easter Egg

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.
From Search Engine Land:

Bing Maps Partners With 20th Century Fox To Promote “The Martian” With Guided Tour Of Mars
Sep 15, 2015 by Amy Gesenhues
Microsoft is giving moviegoers an advanced look at the film, as well as offering new Bing in the Classroom lesson plans focused on space exploration.
Google’s Gary Illyes: HTTPS May Break Ties Between Two Equal Search Results
Sep 15, 2015 by Matt McGee
In a video hangout Monday with Bruce Clay, Google’s Gary Illyes discussed the HTTPS ranking boost and the latest on the Panda and Penguin filters.
Amazing Content For Small Businesses: What Does It Really Look Like?
Sep 15, 2015 by Julie Joyce
It’s easy to get discouraged when every example of quality content is produced by professionals paid big bucks by brands. Columnist Julie Joyce urges you not to despair and shines a light on a fantastic piece

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SearchCap: Google Structured Data Ranking, Baidu Mobile Assistant & Google My Business App

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.
From Search Engine Land:

Google May Add Structured Markup & Data To Ranking Algorithm
Sep 11, 2015 by Barry Schwartz
Google hints it may decide to use structured data in its ranking algorithm some day, though the company has previously denied it.
Baidu Upgrades Mobile Virtual Assistant With Local Commerce Services
Sep 11, 2015 by Greg Sterling
Baidu has upgraded its mobile virtual assistant to incorporate voice-enabled local transactions. The virtual assistant, powered by artificial intelligence, is now known as “Duer.” That apparently translates as “Du Secretary.” One translation of the word “du” I saw was “to study, to learn.” Phonetically, it also sounds like the English word “do,” as in to […]
Sitelinks, Callouts & Structured Snippets, Oh My!
Sep 11, 2015 by Matt Umbro
Paid search advertisers now have another tool in their kit — structured snippet extensions. Columnist Matt Umbro explains how to employ

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SearchCap: Siri On Apple TV, Google AdWords Conversions & NFL Google Logo

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.
From Search Engine Land:

AdWords Changes The Definition Of Conversions For Reporting & Columns
Sep 10, 2015 by Greg Finn
In mid-October, AdWords will be changing the “Conversions” columns and reporting to only include optimized conversion actions.
Siri Comes To Apple TV & Could Make Search A Natural Part Of Watching
Sep 10, 2015 by Ginny Marvin
A Siri button on the new Apple TV remote lets users pull up weather, sports scores, and search across apps.
4 Ways Search Marketers Can Become More Effective Communicators
Sep 10, 2015 by Kristie Colby
You may be great at your job, but are things getting lost in translation between you and the client? Contributor Kristie Colby shares tips for ensuring everyone’s getting their message across.
How To Apply Neuroscience Principles To Your Landing Pages
Sep 10, 2015 by Mona Elesseily
By understanding how humans’ brains work, explains columnist Mona Elesseily, we can

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SearchCap: Bing Keyword Planner, Yandex Link Penalty & Google Index Count

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.
From Search Engine Land:

4 Reasons Organic Search Is BetterSep 9, 2015 by Kristine Schachinger
Getting traffic from paid advertising and social sites is wonderful — but not if it results in the neglect of your organic efforts, argues columnist Kristine Schachinger.

Google Adjusted How They Show Index Count EstimatesSep 9, 2015 by Barry Schwartz
Bad timing: Google’s Index Status report had a bug that showed a drop in index counts around the same time Google updated their index estimation formula.

Yandex, Russia’s Largest Search Engine, Penalizes Hundreds Of Sites Buying LinksSep 9, 2015 by Barry Schwartz
While Google has been quiet on the link penalty side, Yandex — the largest Russian search engine — has issued widespread link penalties on several hundred sites.

Bing Ads Launches Keyword Planner Tool In All US AccountsSep 9, 2015 by Ginny Marvin
They updated keyword research tool also

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SearchCap: Paid Search Best Practices, Link Development & Search Experience

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.
From Search Engine Land:

Search, Content & Customer Experience – Moving Prospects From Awareness To ActionSep 8, 2015 by Jim Yu
To reach your SEO goals, your landing pages must map to search terms tied to the appropriate stage in the customer journey. Columnist Jim Yu explains how to achieve this.

The Opportunity Prospector: Link Development’s Most Undervalued RoleSep 8, 2015 by Garrett French
Enterprise organizations that want to get serious about link building may be well served by a dedicated team for link acquisition. Columnist Garrett French outlines the five roles that comprise this team and focuses today on the opportunity prospector.

Re-Examining The Top 10 Paid Search Best Practices, Part 1Sep 7, 2015 by Josh Dreller
Is following the conventional wisdom on search advertising actually wise? Contributor Josh Dreller asks tough questions about five of the biggies.

Final Agenda For MarTech Europe

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SearchCap: Google Panda Reversal, Waze Sued & Bing Ads Halloween

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.
From Search Engine Land:

Bing Ads Shares Halloween Data For Advertisers: Search, CTR CPC Trends
See when to expect click-through rates and costs to peak by product category and more.

PhantomALERT: Waze Stole Our Database And Sold It To Google For $1 Billion
Traffic violation-avoidance app maker PhantomALERT has sued Waze/Google for copyright violations and related claims. The company contends that Waze stole its points of interest (POI) database after partnership negotiations broke down between the two companies. Google is named in the suit only as the legal owner of and successor to Waze. No specific Google wrongdoing […]

Video Ads: Money For Nothin’ & Clicks For Cheap
If you’re a paid search marketer looking for new avenues to explore, columnist Pauline Jakober urges you to take a look at video ads.

What Happened To The Google Panda 4.2 Update? Did It Make

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SearchCap: Google Health, Google Maps Explore & Our App

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.
From Search Engine Land:

The Search Engine Land App Now Live For iOS & Android
Download the new Search Engine Land app, plus the Marketing Land sister app for iOS and Android devices now.

Google To Double The Number Of Health Conditions In Search Results
Google expands their medical conditions database and enables you to print out these conditions to give to your doctor.

The 8 Most Common But Simple Missed Opportunities In Optimizing Content
These SEO errors can be easily fixed, but not if you’re unaware of their existence. Contributor Janet Driscoll Miller shares the most common simple problems she’s come across in her 10 years in the business.

Competitive Link Building Analysis For Your Industry
Contributor Patrick Stox argues that the death of link building has been greatly exaggerated and shares a process to analyze a given industry’s links in advance of performing

Search Engine Land Source

SearchCap: Bing Ads App, Google Dynamic Answer Box & Bing iOS App Update

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.
From Search Engine Land:

Bing iOS App Gets A Refresh With Updates To Bing News & New Bing Interests Feature
New version also includes at-a-glance Popular Now content on Apple Watch and easier access to Privacy Search Mode.

Data-Driven ROI & Avoiding the Creep Factor — September 10 Webcast
How data can help strengthen customer relations without crossing the personal privacy line.

Google Brings YouTube TrueView Campaigns Into The AdWords Fold
Video campaigns can now be managed right within the main AdWords interface alongside search, display and shopping campaigns.

Google Search For “Fun Facts” Serves Up Random Q&As Via Dynamic Answer Box
“Fun facts” or “I’m feeling curious” search returns dynamic answer box at the top of results, along with “Ask another question” option.

The Click is a Lie: Lessons from The Interruption Curve
At online marketing’s inception, advertisers were thrilled to be able to see click-throughs,

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SearchCap: New Google Logo, App Interstitials Penalty & Goodbye Search Queries Report

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.
From Search Engine Land:

The Finalists For The 2015 Search Engine Land Awards Are…
We are thrilled to announce the finalists for the inaugural Search Engine Land Awards. With over 100 compelling entries, we are truly impressed by the overwhelming response and overall quality of submissions. Our judging panel had the difficult task of narrowing the field. Choosing a winner from each of the following finalists will be even more difficult, as all […]
Google Gets A Brand New Look: Updates Search & Now Card Visuals
Google’s latest refresh is part of a large-scale rebranding effort that includes a newly designed logo.
Google: App Interstitials That Hide Significant Amount Of Content Will Not Rank Well In Mobile Search Results
Make sure to test your mobile pages that have app interstitials on them. They may not rank as well on November 1 if they block

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