Gmail Ads have been around for nearly two years now in one form or another, though they used to be known as Gmail Sponsored Promotions (GSPs) and existed within a unique advertising platform. As of earlier this month, however, Gmail Ads have been integrated into AdWords.
Though the experience for consumers remains unchanged, the switch from the original GSP platform to the AdWords interface has brought about some notable changes for advertisers. SEMs who are already familiar with AdWords may find it an easy and intuitive transition, while others may be scrambling to figure out how to manage their Gmail Ads within a new system.
In my column on Marketing Land today, I discuss what’s changed (and what hasn’t) with Gmail Ads as a result of the AdWords integration. You’ll also find a guide detailing how to set up this new ad type within the AdWords interface. Take a look:
Gmail Ads: What’s New (And Not New) With This Native Ad Type
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